Did you know property casualty agencies typically operate on a 30% close rate? That means it likely takes an agency 10,000 leads to acquire 3,000 clients. Those 3,000 clients are also 3,000 marketable leads you could access from your own property casualty agency database.
Opportunity in the Property Casualty Space
P&C agency owners likely have the one thing no other agencies have – a steady stream of renewing policyholders. This isn’t new information, but what is new is that these agency owners have never had a specific way of mining those clients for other lines of business that did not take considerable time or resources away from them and their daily duties.
The “independent” property casualty agency channel – specifically personal lines – is challenged with the commoditization of auto insurance, commission rate reductions, and larger, more well-funded players entering the space.
Then there’s pressure and competition from the “direct” channel. Think Allstate, Farmers, State Farm, and AAA. These four spend billions developing product, creating marketing collateral, training their agency base, and on consumer marketing. It’s difficult for consumers to escape their reach.
This challenging, highly competitive environment creates a huge opportunity. P&C agency owners are looking for a way to compete, looking for additional revenue streams – and we can show them where to find untapped opportunity.
Lead Compass from the RAM GROUP Creates that Opportunity in the Property Casualty Space
Lead Compass is a fully automated marketing platform designed to cross market and create a second or third sale with existing clients. It should be used to open up significant opportunity for Life, Annuities, Long Term Care, and Disability Income sales. The opportunity is there and Lead Compass can be the game changer for your business. Contact us today for a live demonstration or click on the Lead Compass tab on our website